Aimed at providing accessible, standardized and affordable generic medicines, the Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) Kendras, which currently offer a product basket of 1,451 drugs and 240 surgical instruments, have added nutraceuticals products, including protein powder and bar, malt-based food supplements and immunity bar for its customers. Under the PMBJP being implemented by the Department of Pharmaceuticals, a medicine is priced on the principle of a maximum of 50% of average price of the top three brands of the ...
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